Saucony Joins as Presenting Sponsor of the Lexus LaceUp Running Series

Free Training Runs Hosted by Saucony Prior to Each Race


LaceUp Running Series event organizers are proud to introduce the high performance running shoe company, Saucony, as the new series’ presenting sponsor. This partnership is a testament to the continued growth and commitment the LaceUp Running Series has to promoting active and healthy lifestyles. The race series features Southern California’s premier Half Marathon, 10k and 5k races at four unique locations with scenic courses in Ventura (Oct. 24), Palos Verdes (Nov. 14), Riverside (Dec. 6), and Irvine (TBA).

“I’m incredibly pleased to have Saucony on board for this year’s Lexus LaceUp Running Series presented by Saucony,” said Event Director Becky Hall. “Saucony produces very high-quality products, and I’m excited to build a successful partnership.”

The LaceUp Half Marathon, 10k and 5k races are Southern California’s new running series that includes a finish-line beer toast and local food-truck brunch in a lively event hub with music. As a company truly loyal to the sport of running and the athletes who partake, Saucony’s participation will continue to energize, inspire, and unify runners of the LaceUp Running Series.

Event organizers are also excited to offer Saucony fun runs prior to each of the four LaceUp races. The FREE Saucony training runs will offer a fun environment for runners to meet up and learn about the importance of footwear. Anyone is invited to participate.  More information will be available soon.

“Supporting this event series and joining its group of high-quality partners is a great fit for the Saucony brand,” said Saucony Marketing Manager Brian Mahoney. “Additionally, the four race stops across the Los Angeles region enable us to reach the greatest number of runners – the heart and soul of our company.”

Registration is currently open for three of the four races and includes chip timing, real-time results, a free finish line photo, tech T-shirt, custom bib, high quality finisher’s medal for all racers and more. LaceUp with the series on FacebookTwitter, Instagram and by using #LexusLaceUp.

The series is brought to runners by Lexus Southern California Dealers Association and Saucony in conjunction with Los Angeles Magazine, Orange Coast Magazine, Clif Bar, Sierra Nevada Brewing Co., Road Runner Sports and Nuun. LaceUp Running Series is a MSI production.