Organizers are excited to announce the new Lexus LaceUp Running Series featuring four premier running races coming to Southern California this Fall 2014 including Ventura (Sun. Nov. 2, 2014), Palos Verdes (Sat., Nov. 15), Riverside and Orange County. All races will feature Half Marathon, 10k and 5k distances for individuals and teams. The experience concludes with a lively post-race brunch and finish line toast. The series is brought to runners by the Lexus Southern California Dealers Association in conjunction with Los Angeles magazine, Orange Coast magazine, Sierra Nevada, Clif Bar and MSI.

Inspired by the desire to combine a high quality running experience with a fresh social vibe, each race starts and finishes in a lively hub. The hub features a Health & Fitness Expo showcasing a wide array of nutrition and fitness product demos from local and national providers. All racers will be rewarded with a post-race party including a scrumptious brunch complete with a finish line toast. Friends and spectators can also join the post-race experience by purchasing brunch vouchers or perusing the Health & Fitness Expo. Event organizers are committed to exemplary hospitality and providing a dynamic experience.

Lexus LaceUp Running Series races feature chip timing provided by Innovative Timing Systems. Racers are invited to share their success or follow friends using LaceUp’s realtime results and photos through the LaceUp Running Series application available for iPhone and Android (coming soon).

Registration is currently open for the Palos Verdes race. Stay tuned for updates on Facebook, Twitter and Instagram, or by using #LexusLaceUp.