LOS ANGELES (April 3, 2019) – Lexus LaceUp Running Series participants have come to expect a first-class experience from the starting corral through the finish line festival. LaceUp is excited to enhance the post race party with our new partner, Lagunitas Brewing Company.
Started as a homebrew kit in 1993, Lagunitas now offers an array of brews in over 20 countries and is focused on supporting the local communities of its beer-drinking tribe. Lagunitas is excited to bring Daytime IPA to the runners of Lexus LaceUp. Coming in at 4% ABV and only 98 calories, Daytime IPA represents everything Lagunitas loves about hop-forward beer, expressed in a sotto voice.
As part of LaceUp’s unique perks, each participant (21+) will be greeted by a cold Lagunitas beer at the finish line festival in Orange County, Ventura, Palos Verdes and Riverside.
Along with a Lagunitas beer, participants will receive a tech t-shirt, high-quality finisher’s medal, chip timing, reusable bag, post-race brunch and free race day photos.
Registration is now open for all 2019 races at https://laceuprunningseries.com/registration/.
2019 LaceUp Schedule
Orange County | Sat., Sept. 7
Half Marathon, Marathon Relay, 5K, Kids Run
Ventura | Sat., Oct. 19 – Sun., Oct. 20
Marathon, Half Marathon, 5K, 1 Mile, Kids Mile
Palos Verdes | Sat., Nov. 16
Half Marathon, 10K, 5K
Riverside | Sun., Dec. 8
Half Marathon, 5K, Kids Run
About Lexus LaceUp Running Series
The Lexus LaceUp Running Series, Southern California’s best running series, hosts four unique race destinations in Orange County, Ventura, Palos Verdes and Riverside. LaceUp offers a variety of distances for runners and walkers of all abilities including Marathon, Marathon Relay, Half Marathon, 10K, 5K, 1 Mile and Kids Runs. Each participant receives a tech t-shirt, high-quality finisher’s medal for all distances, chip timing, free race photos, post-race brunch and Lagunitas Brewing Company beer (21+). Learn more at laceuprunningseries.com.
The Lagunitas Story
It was Northern California 1993. Tony Magee started brewing on a stovetop homebrew kit and, after a couple batches, some stray wort had spilled down the back. When Thanksgiving night came, and the wort caught fire and burned the turkey to a crisp, Tony’s wife Carissa kindly asked him to move his new hobby elsewhere.
He moved into an old storage shed in the town of Forest Knolls, Calif. (next to the town of Lagunitas, which Tony thought had a cool-sounding name…) and he started brewing more and more. The beers ranged from vile and repugnant, to delicate and exceptional. And then came IPA, and he knew he could never go back. Eventually, Tony grew out of that space and moved just down the road to Petaluma, bringing his recipes and the Lagunitas name with him.
As the brewery grew, the tribe that drank the beer followed, and we expanded our zymurgicological reach into new territories and new beers.
Our most recent brew, Daytime IPA, comes in at 4% ABV and only 98 calories. Daytime IPA represents everything we know about making hop-forward beer, expressed in a sotto voice.
Now, Lagunitas beers are available in 20-ish countries and growing. And whether supporting local communities by turning beer into money for the cause, or simply fueling stories and songs with IPA and other fine ales, we’ve learned one thing (aside for how to cook a turkey)… Wherever you go: beer speaks, people mumble.