Event Partnerships


Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high-quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers seven F SPORT models and two F performance models. In the United States, Lexus vehicles are sold through 237dealers who are committed to exemplary customer service.

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Saucony, a division of Wolverine Worldwide, is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including the “Geometry of Strong™, PWRGRID+™, ISOFIT™ and the Total Run System™ apparel line. At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run.

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Nuun, pronounced “Noon,” was the first company to separate electrolyte replacement from carbohydrates. With our simple, self-dissolving, sugar-free electrolyte tab, we revolutionized the sports drink forever. Nuun has expanded its product line from sports performance hydration to include two all natural, vitamin-enhanced products for every day use. Be it a bike ride, a long day at the office, or a day at home juggling kids, Nuun has a tablet and flavor customized to help you stay healthy and hydrated.

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Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than three decades, with innovation emerging from both the brewhouse and sustainability initiatives. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Torpedo®, Porter, Stout, Kellerweis® and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.

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Intensity for the body, presence for the mind. At CorePower Yoga, this is our promise. We are rooted in yoga and love the magic that happens when the practice is cranked up to eleven. We turn doubt into security, strangers into friends, rigid into fluid and stress into sweat. We work every muscle and every emotion. We push past physical boundaries with open minds and beating hearts. We change our bodies and the way we view our lives. In the end, we realize there’s a big difference between a workout that challenges your body and one that changes your life.

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Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com.

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evian® is all natural and perfectly pure.
Each drop of evian starts as rain and melting snow on the peaks of the Northern Alps. It filters through layers of glacial sand on a 15+ year journey deep in the heart of the mountains. Through this process, evian is filtered naturally, without chemicals, giving it the purity, mineral content, and taste that nature intended.

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Mountain Sports International (MSI) is a private company, founded in 1997, to develop and produce action/adventure sports events and programming in North America. MSI operates the Subaru Freeride Series, Scott Enduro Cup presented by GoPro and the Lexus LaceUp Running Series in addition to several other properties and concepts. MSI launched MSI Live in 2009, to provide live HD webcast production, content management, encoding, and satellite uplink & delivery. MSI provides event management services, infrastructure and expertise for high-end brands, including The North Face, Red Bull, Lexus, Burton, Clif Bar and Sierra Nevada. MSI matches brand and culture, company and credibility, to create sought-after events that help to define the action sports culture.

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Back on My Feet (BoMF) is a national for-purpose 501(c)3 organization that uses running to help those experiencing homelessness change the way they see themselves so they can make real change in their lives that results in employment and independent living.

The organization’s mission is not to create runners within the homeless population, but to use running to create self-sufficiency in the lives of those experiencing homelessness. The program’s success is measured by how many Members obtaining independence through employment, job training and housing.

Through dedication and hard work, Residential Members (those experiencing homelessness) earn the opportunity to create a new road for themselves.   Running leads to personal transformation and dedication to the program leads to access to training, employment and housing resources.  Through community and corporate support, the program strives to change the perception of homelessness.

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LaceUp with us by becoming a Lexus LaceUp Running Series partner.

Opportunities are available series wide or on an individual race basis. For more information on partnership options fill out our form below, or contact Larsen Sequist at .

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