Event Partnerships


Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high-quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers seven F SPORT models and two F performance models. In the United States, Lexus vehicles are sold through 237dealers who are committed to exemplary customer service.

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Nuun, pronounced “Noon,” was the first company to separate electrolyte replacement from carbohydrates. With our simple, self-dissolving, sugar-free electrolyte tab, we revolutionized the sports drink forever. Nuun has expanded its product line from sports performance hydration to include two all natural, vitamin-enhanced products for every day use. Be it a bike ride, a long day at the office, or a day at home juggling kids, Nuun has a tablet and flavor customized to help you stay healthy and hydrated.

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Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than three decades, with innovation emerging from both the brewhouse and sustainability initiatives. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Torpedo®, Porter, Stout, Kellerweis® and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.

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Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com.

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Established in 2018, DRAGONFLi MEDIA TECHNOLOGIES is an end-to-end platform connecting clients with consumers through brand strategy, storytelling, and content delivery. Dragonfli Media accelerates brand expression in ways yet imagined through proven solutions previously executed by companies acquired by Dragonfli Media. The company has an extensive list of client partnerships including Facebook, Sony, Netflix, Sierra Nevada Brewing Company, Lexus, TORC: The Off-Road Championship, Toyota, and Red Bull.

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Back on My Feet (BoMF) is a national for-purpose 501(c)3 organization that uses running to help those experiencing homelessness change the way they see themselves so they can make real change in their lives that results in employment and independent living.

The organization’s mission is not to create runners within the homeless population, but to use running to create self-sufficiency in the lives of those experiencing homelessness. The program’s success is measured by how many Members obtaining independence through employment, job training and housing.

Through dedication and hard work, Residential Members (those experiencing homelessness) earn the opportunity to create a new road for themselves.   Running leads to personal transformation and dedication to the program leads to access to training, employment and housing resources.  Through community and corporate support, the program strives to change the perception of homelessness.

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LaceUp with us by becoming a Lexus LaceUp Running Series partner.

Opportunities are available series wide or on an individual race basis. For more information on partnership options fill out our form below, or contact Larsen Sequist at .

Become A Partner