Event Partnerships


Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high-quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers seven F SPORT models and two F performance models. In the United States, Lexus vehicles are sold through 237dealers who are committed to exemplary customer service.

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Altra was founded in 2009 with a desire to find a better shoe for road and trail running. Experience the difference of Altra’s FootShape™ and ZeroDrop™ design. Altra  has built a global brand for passionate runners, hikers, and outdoor enthusiasts. Their success is built on community, adventure, and steady progress. Staying true to the company’s roots, Altra lives a #ZeroLimits mantra and use Altra products every chance they get.

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Honey Stinger was established in 2002 in Steamboat Springs, CO with the same goal of providing great tasting, honey-based energy foods made with wholesome ingredients. All of their products include honey and are also designed to give you that extra kick to help you sting.  Honey Stinger is a firm believer that you are what you eat. Which is why tue7 use wholesome, organic, non-GMO ingredients whenever possible. They also believe that what you eat should also taste great. Honey is one of their key ingredients not only because it is rich in carbohydrates but also because it is a delicious, sweet, simple nectar. Honey Stinger is rooted in the philosophy that you should work hard, play hard and pursue magnificent feats.

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It was Northern California 1993. Tony Magee started brewing on a stovetop homebrew kit and, after a couple batches, some stray wort had spilled down the back. When Thanksgiving night came, and the wort caught fire and burned the turkey to a crisp, Tony’s wife Carissa kindly asked him to move his new hobby elsewhere.

He moved into an old storage shed in the town of Forest Knolls, Calif. (next to the town of Lagunitas, which Tony thought had a cool-sounding name…) and he started brewing more and more. Eventually, Tony grew out of that space and moved just down the road to Petaluma, bringing his recipes and the Lagunitas name with him. As the brewery grew, the tribe that drank the beer followed, and we expanded our zymurgicological reach into new territories and new beers.

Now, Lagunitas beers are available in 20-ish countries and growing. And whether supporting local communities by turning beer into money for the cause, or simply fueling stories and songs with IPA and other fine ales, we’ve learned one thing (aside for how to cook a turkey)… Wherever you go: beer speaks, people mumble.

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Nuun, pronounced “Noon,” was the first company to separate electrolyte replacement from carbohydrates. With our simple, self-dissolving, sugar-free electrolyte tab, we revolutionized the sports drink forever. Nuun has expanded its product line from sports performance hydration to include two all natural, vitamin-enhanced products for every day use. Be it a bike ride, a long day at the office, or a day at home juggling kids, Nuun has a tablet and flavor customized to help you stay healthy and hydrated.

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Founded in 2004,  KIND® is a not-only-for-profit that makes delicious and nutritious snack foods. KIND® products are made from nutritionally-dense ingredients like whole nuts, fruits and whole grains – no secret ingredients and no artificial flavors, preservatives or sweeteners. They believe that people don’t need to choose between health and taste when it comes to snacking. KIND® uses premium, better-for-you ingredients that are kind to your body without sacrificing quality or flavor.  They believe in inspiring and celebrating kindness. By improving the way we live, eat and relate to one another, KIND® hopes to foster communities that are healthier, more empathetic and embrace our shared humanity.

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Established in 2018, DRAGONFLi MEDIA TECHNOLOGIES is an end-to-end platform connecting clients with consumers through brand strategy, storytelling, and content delivery. Dragonfli Media accelerates brand expression in ways yet imagined through proven solutions previously executed by companies acquired by Dragonfli Media. The company has an extensive list of client partnerships including Facebook, Sony, Netflix, Sierra Nevada Brewing Company, Lexus, TORC: The Off-Road Championship, Toyota, and Red Bull.

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LaceUp with us by becoming a Lexus LaceUp Running Series partner.

Opportunities are available series wide or on an individual race basis. For more information on partnership options fill out our form below, or contact Larsen Sequist at .

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