Event Partnerships


Honey Stinger was established in 2002 in Steamboat Springs, CO with the same goal of providing great tasting, honey-based energy foods made with wholesome ingredients. All of their products include honey and are also designed to give you that extra kick to help you sting.  Honey Stinger is a firm believer that you are what you eat. Which is why they use wholesome, organic, non-GMO ingredients whenever possible. They also believe that what you eat should also taste great. Honey is one of their key ingredients not only because it is rich in carbohydrates but also because it is a delicious, sweet, simple nectar. Honey Stinger is rooted in the philosophy that you should work hard, play hard and pursue magnificent feats. Honey Stinger is the official On-Course Nutrition Provider of the LaceUp Running Series.

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It was Northern California 1993. Tony Magee started brewing on a stovetop homebrew kit and, after a couple batches, some stray wort had spilled down the back. When Thanksgiving night came, and the wort caught fire and burned the turkey to a crisp, Tony’s wife Carissa kindly asked him to move his new hobby elsewhere.

He moved into an old storage shed in the town of Forest Knolls, Calif. (next to the town of Lagunitas, which Tony thought had a cool-sounding name…) and he started brewing more and more. Eventually, Tony grew out of that space and moved just down the road to Petaluma, bringing his recipes and the Lagunitas name with him. As the brewery grew, the tribe that drank the beer followed, and we expanded our zymurgicological reach into new territories and new beers.

Now, Lagunitas beers are available in 20-ish countries and growing. And whether supporting local communities by turning beer into money for the cause, or simply fueling stories and songs with IPA and other fine ales, we’ve learned one thing (aside for how to cook a turkey)… Wherever you go: beer speaks, people mumble.

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Nuun, pronounced “Noon,” was the first company to separate electrolyte replacement from carbohydrates. With their simple, self-dissolving, sugar-free electrolyte tab, they revolutionized the sports drink forever. Nuun has expanded its product line from sports performance hydration to include two all-natural, vitamin-enhanced products for everyday use. Be it a bike ride, a long day at the office, or a day at home juggling kids, Nuun has a tablet and flavor customized to help you stay healthy and hydrated. Nuun is the official on-course hydration sponsor of the LaceUp Running Series.

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Founded in 2004,  KIND® is a not-only-for-profit that makes delicious and nutritious snack foods. KIND® products are made from nutritionally-dense ingredients like whole nuts, fruits and whole grains – no secret ingredients and no artificial flavors, preservatives or sweeteners. They believe that people don’t need to choose between health and taste when it comes to snacking. KIND® uses premium, better-for-you ingredients that are kind to your body without sacrificing quality or flavor.  They believe in inspiring and celebrating kindness. By improving the way we live, eat and relate to one another, KIND® hopes to foster communities that are healthier, more empathetic and embrace our shared humanity.

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Established in 2018, Dragonfli Media is a media, marketing, and event production agency connecting brands to consumers through storytelling. With more than 20 years of experience working for some of the world’s most recognizable brands, they bring a highly qualified approach to raising awareness for clients. Dragonfli Media’s passion and experience in a wide range of categories allow them to create dynamic and memorable experiences that redefine consumer interaction with brands. 

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LaceUp with us by becoming a LaceUp Running Series partner.

Opportunities are available series-wide or on an individual race basis. For more information on partnership options fill out our form below, or contact Larsen Sequist at .